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• To manufacture products comparable to international standards, to be customer-focused and globally competitive through better quality, latest technology and continuous innovation.
• To manufacture world-class products of outstanding quality that give our customers a competitive advantage through superior products and value, so we can make every customer smile.
• To encourage people’s ownership, empowerment and working under team structure.
• To attain highest level of efficiency, integrity and honesty.
• Customer’s satisfaction and delight.
• Superior quality of performance.
• Concern for the environment and the community.
• Passionate about excellence.
• Fair to all.
• To provide a safe workplace and promote healthy work habits.